Privacy Policy


Before adding new recipients to your contact list, you need to ensure that you have the proper permission for each and every recipient on your list. Why? Without proper permission, you run the risk of getting reported for spam, or worse, being sued or facing monetary penalties under anti-spam laws. The basic principle of permission is that you can only email people who have explicitly given you permission to contact them, and only about subjects that they have specifically agreed to. Failure to ensure that all your recipients fall into the “Acceptable Use” category below will result in immediate termination of your account.

Acceptable Use

Unacceptable Use

Mandatory content

Every email you send on behalf of PureAds must include the following:

Compliance under Canada’s Anti-Spam Law ("CASL")

If you send emails to Canadian recipients, whether you are located in Canada or not, as of July 1, 2014 you may be subject to An Act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend the Canadian Radio-television and Telecommunications Commission Act, the Competition Act, the Personal Information Protection and Electronic Documents Act and the Telecommunications Act (informally known as Canada’s Anti-Spam Law, CASL).

If you send Commercial Electronic Messages to Canadian recipients, you are most likely subject to CASL regulation. Commercial Electronic Messages ("CEM"s) are defined as any electronic messages including emails which encourage participation in a commercial activity, without regard to an expectation of profit. There are certain exceptions, but they are limited.

IT IS YOUR RESPONSIBILITY TO DETERMINE WHETHER THE EMAILS YOU SEND ON BEHALF OF PUREADS ARE SUBJECT TO CASL REGULATION. Failure to comply with CASL may result in severe administrative monetary penalties (up to $10,000,000 for organizations). As specified in the Terms of Use, PureAds shall in no way be held responsible for your violation(s) of CASL. If you are unsure whether your emails are subject to CASL, we suggest you consult an attorney. More information about CASL generally can also be found in PureAds’s Knowledge Base and at the Government of Canada’s Anti-Spam website.

Compliance under CASL is more stringent than under other anti-spam laws, and more stringent than the general guidelines given further up in this Policy. As a general rule, to be compliant under CASL you must: (1) have obtained valid consent to send a recipient a CEM and (2) your CEM must contain certain information, including an unsubscribe mechanism with certain requirements.

To visit the CRTC Anti-Spam portal, please visit:

To get more information about the CAN-SPAM Act, visit

To get more information about the EU Data Protection Reform, visit

Valid Consent under CASL

When collecting an email address (for example via a web form or paper form) for your mailing list, the following information must be present for the consent to be valid under CASL:

If you are seeking consent on behalf of another organization, that third party organization must be identified as well.

Content Requirements for a CEM under CASL

Every CEM sent must include the following information:

Valid Unsubscribe Mechanism

In order for the unsubscribe mechanism to conform to CASL requirements, it must:

If you use the unsubscribe mechanism provided by PureAds, it will conform to these requirements.

If you have determined that your emails are subject to CASL regulation, you must adhere to all these requirements.

Other Anti-Spam Legislation

Depending on where you operate, you may be subject to additional anti-spam laws in force in certain countries. It is your responsibility to determine whether you are subject to your national anti-spam legislation, and if you are, to be compliant with said legislation. As outlined in the Terms of Use, PureAds shall in no way be held responsible for your violation of any anti-spam law which may be applicable to you, and may terminate your account for violation(s) of said laws.


If you have received an email from one of our clients and wish to be unsubscribed, please forward it to [email protected].